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Yellow Pages Group Launches Mobile Search Applications For Blackberry And iPhone

Written By: langdon on April 6, 2009 No Comment

David Langdon – highlights of some key accomplishments

Created the vision, developed product strategy and managed a high performance development group to deliver mobile, voice, and social media solutions that included down-loadable applications for BlackBerry and iPhone:

Montreal (Quebec), April 6, 2009 – Yellow Pages Group (YPG), Canada’s leader in local commercial search, has launched the YellowPages.ca™ local search application to provide consumers with a user-friendly tool to easily search for local businesses and people using a BlackBerry smartphone or Apple iPhone. Consumers are increasingly looking for relevant and useful local business information or residential phone numbers from their mobile devices when they are on-the-go. The application puts the power of yellowpages.ca  in the hands of every BlackBerry and iPhone user and gives YPG advertisers access to a significant number of potential customers. The YellowPages.ca™ application includes the following features:

  • Business, Person and Reverse phone number look-up 
  • Save to your favourites (My Favs) and/or address book 
  • Share listing results with others via email/sms 
  • Local proximity-based search using GPS & Maps (for devices which this is enabled)
  • Direct connect to Voice Search (no charge usage)

Mobile users have demonstrated their clear excitement for the new YPG application. In the first 48-hours since going live with BlackBerry and iPhone, YPG saw a significant increase in mobile traffic to YellowPages.ca at a rate more than 30-times our regular daily mobile searches.

The application can be downloaded directly to a Blackberry smartphone by visiting the recently launched BlackBerry® App World™ at www.blackberry.com/appworld or by simply entering http://installyp.ca/blackberryfrom the device. iPhone users can download the YellowPages.ca application by visiting the iPhone App Store or by entering http://installyp.ca/iphone.

Feel free to reach out if you have mobile app development needs or require assistance with your mobile marketing strategy and execution. Your comments on mobile marketing are most welcome. You can leave comments below.  David Langdon – about me  contact me

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