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YellowPages411 Partnership with Telus – Value Proposition

Written By: langdon on October 1, 2008 No Comment

YellowPages411 Partnership with Telus411 Directory Assistance – Value Proposition

YellowPages411 – voice-enabled mobile search partners with Telus 411 Directory Assistance to offer consumers a voice-enabled location-based mobile search to Telus411 & Rogers411 callers.

The Name of the Game: Grabbing  Qualified Eyeballs – The New Game – Grabbing Ears Print, Online, Wireless >>> now Voice !

  • World’s only fully automated enabled voice directory that is geo-location enabled
  • Built with Wireless in mind… but also works on wire-line phones

The Conversion Challenge

  • 42% are more interested in paying for customer leads via phone call versus clicks to their website (under 21%)
  • 85% said they know their customer conversion rates from phone calls while not having the same clarity from traffic to their website
  • 40% said they would allocate new advertising budget to fund pay per call advertising
  • Small business in the USA indicate they value a phone call to be worth 10x a click to their website

Consumer/User Value Proposition

  • Caller can search by Business Category
  • Caller can locate merchants in a variety of places – by city, neighborhood, intersection, landmark
  • Caller can browse/shop/choose merchants – from a geo-targeted personalized list of merchants
  • Voice User Interface (VUI) is easy-to-use & hands-free (Nuance)
  • Merchant data is enhanced beyond Name, Address and telephone number for many merchants

  Value Proposition for the Carrier

  Strategic Benefits

  • Improved service scope: more competitive
  • Improved 411 call handling capabilities 
  • Enhanced content, added Value in 411 services 
  • Automation of a segment of currently operator handled calls
  • Reduce incidence of  failed search…“Why can’t I search by category?”
  • Overall customer satisfaction improvement
  • Showcases “LBS” capabilities of the carrier

  Cost Savings

  • Call automation
  • Reduced call handling time

  Potential Increased Revenue

  • Increase in 411 traffic based on enhanced content and localized search abilities

 Advertiser Value Proposition

  • YellowPages411 empowers retailers by connecting them to targeted, ready to spend customers… generating new revenue.
  • All Merchants in Top Yellow Pages categories have a free basic listing
  • Paying Merchants have Improved presentation ranking and enhanced content
  • YellowPages411 Metrics demonstrate further measured ROI.

 YPG Value Proposition

  • Yellow Pages Brand Extension into Wireless Market & 411DA Market
  • “Next Generation” Yellow Pages icebreaker
  • Generate the critical mass required to create value for YPG advertisers.
  • YPG gets reporting from Telus to demonstrate the value/ROI to its advertisers

Feel free to reach out if you want to learn more about how to implement interactive voice based services; have mobile app development needs or require assistance with your mobile marketing strategy and execution. Your comments on mobile marketing are most welcome. You can leave comments below.  David Langdon (905) 483-1100 – about me  contact me 

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