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Yellow Pages Group & Telus – 411 Voice Mobile Search

Written By: langdon on October 7, 2008 No Comment

YELLOW PAGES GROUP PARTNERS WITH TELUS TO DELIVER MOBILE SEARCH AND TO PROVIDE ENHANCED 411 DIRECTORY ASSISTANCE SERVICES ACROSS CANADA

Service provides consumers with relevant business listings utilizing yellowpages.ca Business Listings in both English and French

In today’s interconnected world, it is important for consumers to find relevant business information anywhere, anytime. yellowpages411 provides a complete business category voice and mobile search solution that connects ready to connect consumers directly with local merchants, even when they don’t know the name of the business.

yellowpages411 mobile and voice expands upon traditional directory assistance by giving callers the ability to search for businesses by category just like they would in yellowpages.ca. Additionally callers can refine their searches geographically by intersection, landmark or neighbourhood.

To enable this service together TELUS  partnered with the Yellow Pages Group (YPG) to integrate their interactive voice platform into the 411 environment at TELUS . This enables TELUS callers to dial 411 to conduct their directory searches and local refinements with ease in both English and French utilising yellowpages.ca 310-0411 voice platform.

“TELUS is proud to be an innovative leader in the North American directory assistance market. We are first in Canada to provide our customers Enhanced Directory Assistance and Enhanced Information Services, in both English and French. The launch of this Canadian offering demonstrates our ongoing commitment to meeting our customer’s information needs,” said Joanne Beaton, VP of TELUS Operator Services.

Increasingly, today’s on the go consumer is demanding internet search capabilities from mobile devices, which provides a compelling opportunity for TELUS and YPG to partner and provide access to business information

YellowPages411 is a complete local mobile search and advertising solution that allows consumers to gain valuable business information directly from yellowpages.ca

The Service is avaliable either by dialing 411 from a Telus or Rogers Phone, or by dialing 310-0411 anywhere within the Canadian Market. If you are located in the United States, then you can access the service at 877-310-9356

David Langdonhighlights of some key accomplishments

David Langdon developed the strategy and managed a high performance team to deliver mobile, voice, and social media solutions that included speech recognition voice search that included the award winning YellowPages411, Telus411 and Rogers411. You can access YellowPages411 by dialing 310-0411 from any land-line or wireless phone in Canada or by dialing (877) 310-9356 anywhere in North America. Since YellowPages411 was launched, we further integrated the services of YellowPages411 into the 411 Directory Assistance Services at Telus and Rogers. You can access Telus411 or Rogers411 simply dialing 411 from any Telus Wireless or Land-line Phone; or Rogers Wireless Phone.

Feel free to reach out if you want to learn more about how to implement interactive voice based services; have mobile app development needs or require assistance with your mobile marketing strategy and execution. Your comments on mobile marketing are most welcome. You can leave comments below.  David Langdon (905) 483-1100 – about me  contact me

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