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Articles tagged with: yellowpages411

Written By: langdon on October 1, 2009 No Comment

…responsible for strategic planning, partnerships, product development and marketing strategy with a view to drive new growth opportunities and develop new lines of business with a focus on emerging media; mobile; iTV; interactive voice, video & social media… [Click Headline to read full article]

Written By: langdon on September 8, 2009 No Comment

Social Media  & Speech Recognition – IM+ to support Speech Recognition for Twitter & IM

Unlike some people, I love Twitter – follow me. Thing is, just about every time I get a chance to tweet, I can’t. Maybe my hands are covered in grease; maybe I just don’t want to come home from a long day of blogging and have to squeeze my thoughts into 140 characters with my iPhone’s made-for-babies keyboard.

Voice recognition Twitter apps are intriguing, but none of the major Twitter clients have it yet (as far as I know), and I’m just not hardcore enough to drop money on any apps that might offer voice-tweeting as its sole functionality. Fortunately, an already worthwhile app has come along and solved all my problems via upgrade.

IM+, is a pretty decent instant messaging app (which supports AIM, Yahoo, Twitter, Skype Chat, Facebook, Google Talk, Yahoo, and more), has just submitted a build which packs Voice Recognition for Twitter and IM as one of its major features. It’s not quite up yet, but I was fortunate enough to get a pre-release copy from my ex-boss that now works at Microsoft.

While we’ll have to wait to see if we’ll give the Voice Recognition the Seal of Approval, it doesn’t seem to stumble over my cousin’s mild accent. It seems to rely on a server to do the crunching, which introduces two caveats: it’s a bit slow, and it’s not free. That said, it’s only .99c a month – and if that means I can tweet without slathering my iPhone in grease, it might be worth it.

The future :

“100,000 years ago, humans started to speak so they could free up their hands. Is it going to happen again? I’d love to get rid of my keyboard…”

I wrote this sentence on Twitter, and got many comments back about how people hate interactive voice response (IVR) systems and speech recognition and how others can’t wait for the day that the technology improves.

In some […Click headline to read more!]

Written By: langdon on August 30, 2009 2 Comments

Traditional, customer-pays 411 is in decline and quickly being replaced by a new generation of Voice-Enabled Mobile Category Search. Directory assistance (DA) is the original “local search” and its younger sibling, wireless DA, is the original mobile-local search. But now customers are starting to understand how much they pay for these services, as free alternatives are emerging. And as the customer-pays, traditional DA market declines a range of new services, models and providers is arising such as 1800Free411 and YellowPages411 [… Click headline to read more!]

Written By: langdon on August 27, 2009 No Comment

Free 411 mobile and voice search uses a sophisticated set of algorithms to determine the order in which results are returned to the caller. By default these algorithms are configured to provide highly relevant results for any type of category while also factoring in placement and ranking information from the merchant data base. In fact, the relative importance of proximity vs. ranking data is configurable on a per-category basis. This allows the mobile platform to effectively support categories where proximity is very important (i.e. coffee shops and restaurants), services that are mobile (i.e. taxis, plumbers), and everything in between. Results are presented in a weighted random order, providing preferred merchants with preferential placement while simultaneously ensuring fair representation for all. […Click headline to read more]

Written By: langdon on October 7, 2008 No Comment

In today’s interconnected world, it is important for consumers to find relevant business information anywhere, anytime. yellowpages411 provides a complete business category voice and mobile search solution that connects ready to connect consumers directly with local merchants, even when they don’t know the name of the business.

yellowpages411 mobile and voice expands upon traditional directory assistance by giving callers the ability to search for businesses by category just like they would in yellowpages.ca. Additionally callers can refine their searches geographically by intersection, landmark or neighbourhood.

To enable this service together TELUS partnered with the Yellow Pages Group (YPG) to integrate their interactive voice platform into the 411 environment at TELUS . This enables TELUS callers to dial 411 to conduct their directory searches and local refinements with ease in both English and French utilising yellowpages.ca 310-0411 voice platform.[…Click headline to read more!]

Written By: langdon on October 1, 2008 No Comment

YellowPages411 Partnership with Telus411 Directory Assistance – Value Proposition

YellowPages411 – voice-enabled mobile search partners with Telus 411 Directory Assistance to offer consumers a voice-enabled location-based mobile search to Telus411 & Rogers411 callers.

The Name of the Game: Grabbing  Qualified Eyeballs – The New Game – Grabbing Ears Print, Online, Wireless >>> now Voice !

World’s only fully automated enabled voice directory that is geo-location enabled
Built with Wireless in mind… but also works on wire-line phones

The Conversion Challenge

42% are more interested in paying for customer leads via phone call versus clicks to their website (under 21%)
85% said they know their customer conversion rates from phone calls while not having the same clarity from traffic to their website
40% said they would allocate new advertising budget to fund pay per call advertising
Small business in the USA indicate they value a phone call to be worth 10x a click to their website

Consumer/User Value Proposition

Caller can search by Business Category
Caller can locate merchants in a variety of places – by city, neighborhood, intersection, landmark
Caller can browse/shop/choose merchants – from a geo-targeted personalized list of merchants
Voice User Interface (VUI) is easy-to-use & hands-free (Nuance)
Merchant data is enhanced beyond Name, Address and telephone number for many merchants

  Value Proposition for the Carrier

  Strategic Benefits

Improved service scope: more competitive
Improved 411 call handling capabilities 
Enhanced content, added Value in 411 services 
Automation of a segment of currently operator handled calls
Reduce incidence of  failed search…“Why can’t I search by category?”
Overall customer satisfaction improvement
Showcases “LBS” capabilities of the carrier

  Cost Savings

Call automation
Reduced call handling time

  Potential Increased Revenue

Increase in 411 traffic based on enhanced content and localized search abilities

 Advertiser Value Proposition

YellowPages411 empowers retailers by connecting them to targeted, ready to spend customers… generating new revenue.
All Merchants in Top Yellow Pages categories have a free basic listing
Paying Merchants have Improved presentation ranking and enhanced content
YellowPages411 Metrics demonstrate further measured ROI.

 YPG Value Proposition

Yellow Pages Brand Extension into Wireless Market & 411DA Market
“Next Generation” Yellow Pages icebreaker
Generate the critical mass required to create value for YPG advertisers.
YPG gets reporting […Click headline to read more!]

Written By: langdon on October 25, 2007 One Comment

HelloYellow™, a mobile directory service by Yellow Pages Group (YPG), is giving Toronto motorists a break this morning with a free top-up of their gas tanks. The HelloYellow team plans to fill up hundreds of tanks at select Esso service stations in the greater Toronto area (GTA) over the next two days. The HelloYellow team will take over the pumps during both the peak morning rush and afternoon drive times. The highly visible crew will draw in motorists, distributing free gas at the Esso stations.

“We thought drivers would appreciate a break in light of today’s fluctuating fuel prices.” says David Langdon, Sr.Manager, Marketing of Yellow Pages Group. “This is a great opportunity for us to introduce HelloYellow, our new voice-activated directory for people on move.”HelloYellow is a FREE voice activated local search system provided by YPG. By calling 310-0411, callers can search, browse and connect through to Yellow Pages™ directory merchants. The automated attendant will ask callers what they are looking for and in which part of the city. Based on this information, a list of merchants will be presented for the caller to choose from and will then provide the selected telephone number. […Click Headline to read more]

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