…responsible for strategic planning, partnerships, product development and marketing strategy with a view to drive new growth opportunities and develop new lines of business with a focus on emerging media; mobile; iTV; interactive voice, video & social media… [Click Headline to read full article]
Articles tagged with: Voice & 411
Traditional, customer-pays 411 is in decline and quickly being replaced by a new generation of Voice-Enabled Mobile Category Search. Directory assistance (DA) is the original “local search” and its younger sibling, wireless DA, is the original mobile-local search. But now customers are starting to understand how much they pay for these services, as free alternatives are emerging. And as the customer-pays, traditional DA market declines a range of new services, models and providers is arising such as 1800Free411 and YellowPages411 [… Click headline to read more!]
Free 411 mobile and voice search uses a sophisticated set of algorithms to determine the order in which results are returned to the caller. By default these algorithms are configured to provide highly relevant results for any type of category while also factoring in placement and ranking information from the merchant data base. In fact, the relative importance of proximity vs. ranking data is configurable on a per-category basis. This allows the mobile platform to effectively support categories where proximity is very important (i.e. coffee shops and restaurants), services that are mobile (i.e. taxis, plumbers), and everything in between. Results are presented in a weighted random order, providing preferred merchants with preferential placement while simultaneously ensuring fair representation for all. […Click headline to read more]
In today’s interconnected world, it is important for consumers to find relevant business information anywhere, anytime. yellowpages411 provides a complete business category voice and mobile search solution that connects ready to connect consumers directly with local merchants, even when they don’t know the name of the business.
yellowpages411 mobile and voice expands upon traditional directory assistance by giving callers the ability to search for businesses by category just like they would in yellowpages.ca. Additionally callers can refine their searches geographically by intersection, landmark or neighbourhood.
To enable this service together TELUS partnered with the Yellow Pages Group (YPG) to integrate their interactive voice platform into the 411 environment at TELUS . This enables TELUS callers to dial 411 to conduct their directory searches and local refinements with ease in both English and French utilising yellowpages.ca 310-0411 voice platform.[…Click headline to read more!]
YellowPages411 Partnership with Telus411 Directory Assistance – Value Proposition
YellowPages411 – voice-enabled mobile search partners with Telus 411 Directory Assistance to offer consumers a voice-enabled location-based mobile search to Telus411 & Rogers411 callers.
The Name of the Game: Grabbing Qualified Eyeballs – The New Game – Grabbing Ears Print, Online, Wireless >>> now Voice !
World’s only fully automated enabled voice directory that is geo-location enabled
Built with Wireless in mind… but also works on wire-line phones
The Conversion Challenge
42% are more interested in paying for customer leads via phone call versus clicks to their website (under 21%)
85% said they know their customer conversion rates from phone calls while not having the same clarity from traffic to their website
40% said they would allocate new advertising budget to fund pay per call advertising
Small business in the USA indicate they value a phone call to be worth 10x a click to their website
Consumer/User Value Proposition
Caller can search by Business Category
Caller can locate merchants in a variety of places – by city, neighborhood, intersection, landmark
Caller can browse/shop/choose merchants – from a geo-targeted personalized list of merchants
Voice User Interface (VUI) is easy-to-use & hands-free (Nuance)
Merchant data is enhanced beyond Name, Address and telephone number for many merchants
Value Proposition for the Carrier
Improved service scope: more competitive
Improved 411 call handling capabilities
Enhanced content, added Value in 411 services
Automation of a segment of currently operator handled calls
Reduce incidence of failed search…“Why can’t I search by category?”
Overall customer satisfaction improvement
Showcases “LBS” capabilities of the carrier
Reduced call handling time
Potential Increased Revenue
Increase in 411 traffic based on enhanced content and localized search abilities
Advertiser Value Proposition
YellowPages411 empowers retailers by connecting them to targeted, ready to spend customers… generating new revenue.
All Merchants in Top Yellow Pages categories have a free basic listing
Paying Merchants have Improved presentation ranking and enhanced content
YellowPages411 Metrics demonstrate further measured ROI.
YPG Value Proposition
Yellow Pages Brand Extension into Wireless Market & 411DA Market
“Next Generation” Yellow Pages icebreaker
Generate the critical mass required to create value for YPG advertisers.
YPG gets reporting […Click headline to read more!]