Everyone is playing with social media, but there is a deeply held perception that social media lacks mass audience reach, measurability and depth to get the job done.This is why, until now, social media has not captured a larger share of big advertisers’ budgets — it seems oxymoronic that social media’s microtargeting capability can ever deliver mass audiences. But like our little engine, This is changing however as the technology pieces are coming together to create the formula for audience reach, measurability and interactivity that yield intent and business results. There is a new maturity in this space as represented, for example, by marketers who now understand that thousands of Twitter followers has no direct relevance to effectiveness or that Facebook alone can not launch campaigns. Here’s how the social media engine can be used to deliver mass audiences efficiently… [click Headline to read more !!!]
Articles tagged with: Social Media
If you are a large brand or company you are using an analytics solution such as google analytics to track your traffic and understand your visitors. The first phase a social media strategy should be understanding what your users search for when they are looking for your product or brand. […click HEADLINE to read more ! ]
In the last 24 hours, over 900,000 new blog posts were written – a majority of them about product or service information, idle chatter, orpersonal experiences with companies and their employees. In fact, by the time you finish this paragraph, two new blog sites will be created. Blogs (short for web-log) are just one part of the 21st century’s online conversation. This conversation includes an array of networking tools, blogs, bookmarking sites, and other social media resources.
It is part of what’s known as “Web 2.0,” a term that describes new ways people learn and interactively share information through the Internet. These online conversations are fast, expansive, and crucial to be a part of, and if you are like most IT professionals, you are neither aware nor involved enough. […click headline to read more!]
Social Media is becoming one of the most important online marketing tactic. More and more companies jump into social network marketing field to promote their brand or product, and they brought huge amount of marketing dollar in as well. Since all marketing investment need to be evaluated returns, the question comes up: how to measure the performance of social media marketing? […Click headline to read more]
Three Conditions for a Viral Idea: Susceptibility, Connectedness: Majority: Even skeptical people can be influenced by an idea that permeates their local environment. It really isn’t all that important which people are influenced initially. A majority doesn’t just rule, it convinces.
Mass Media: Reaching a lot of people cheaply is the best way to reach the specific people you need.
Don’t Over-Target: Social Search research shows that combining a few general targeting parameters is enough for a message to reach its intended objective. Laser like focus can be less efficient and you lose the chance to reach people who can influence the target.
Encourage Word-of-Mouth: Social Media strategies are a great way to extend a marketing campaign, but not a replacement. To get maximum effect, integration with Mass Media and other marketing communication is crucial. [… Click Headline to read more]
…responsible for strategic planning, partnerships, product development and marketing strategy with a view to drive new growth opportunities and develop new lines of business with a focus on emerging media; mobile; iTV; interactive voice, video & social media… [Click Headline to read full article]
Unlike some people, I love Twitter – follow me. Thing is, just about every time I get a chance to tweet, I can’t. Maybe my hands are covered in grease; maybe I just don’t want to come home from a long day of blogging and have to squeeze my thoughts into 140 characters with my iPhone’s made-for-babies keyboard.
Voice recognition Twitter apps are intriguing, but none of the major Twitter clients have it yet (as far as I know), and I’m just not hardcore enough to drop money on any apps that might offer voice-tweeting as its sole functionality. Fortunately, an already worthwhile app has come along and solved all my problems via upgrade.
IM+, is a pretty decent instant messaging app (which supports AIM, Yahoo, Twitter, Skype Chat, Facebook, Google Talk, Yahoo, and more), has just submitted a build which packs Voice Recognition for Twitter and IM as one of its major features. It’s not quite up yet, but I was fortunate enough to get a pre-release copy from my ex-boss that now works at Microsoft.
While we’ll have to wait to see if we’ll give the Voice Recognition the Seal of Approval, it doesn’t seem to stumble over my cousin’s mild accent. It seems to rely on a server to do the crunching, which introduces two caveats: it’s a bit slow, and it’s not free. That said, it’s only .99c a month – and if that means I can tweet without slathering my iPhone in grease, it might be worth it.
The future :
“100,000 years ago, humans started to speak so they could free up their hands. Is it going to happen again? I’d love to get rid of my keyboard…”
I wrote this sentence on Twitter, and got many comments back about how people hate interactive voice response (IVR) systems and speech recognition and how others can’t wait for the day that the technology improves.
In some […Click headline to read more!]
GigPark allows users to make specific recommendations about local businesses and service providers to their friends. For Canpages, adding GigPark’s functionality to their own growing platform was an obvious choice [… Click headline to read more!]
Social media has forever changed the way people use technology to interact with others, but it can no longer satisfy people’s needs in its current form and must change course.
The new form of social media will be about creating “whole products” and complete experiences, all in real time, across the web, mobile, and live. Each user will be able to create his or her own experience using tools, features, and apps that magically coalesce. People will be able to move seamlessly through information that is available to them anywhere, anytime, sharing rich content with a rich set of groups and networks that they themselves define. Innovative companies that are able to listen to these needs and deliver products based on them will not only survive but thrive in the coming months and years as people eagerly advance on the inviting waters of the new social alchemy.
Social media is morphing into a holistic experience that speaks to people’s social needs in new ways. If you are a CEO of a startup who is focusing on the next generation of social media, here are 10 areas you’ll need to take into consideration [… Click headline to read more!]
How many friends do you have online? I’ve currently got hundreds of friends on facebook, Linkedin, and on twitter and smaller amounts on slideshare, last.fm, friendfeed, YouTube, and flickr. I’ve also got a few thousand followers who visit this blog every month.
Although most of my friends aren’t on all these platforms or even have as many “friends” as I do in each channel, some have many times more than me.
Can you really have 2,000 friends? Is it time to unfriend / unfollow all but your 150 best friends in each social media channel? […Click headline to read more!]
Just as marketers are finally figuring out what the heck facebook is and why they should be embracing the platform as a way of reaching & engaging their customers and potential customers, there is a new trend developing that may impact facebook and other social mediums…
Enter social aggregators.
Aggregators won’t replace facebook – but much like RSS feeds have supplemented users visting websites directly, social aggregator services could mean marketers looking to reach and engage people through social media sites like facebook will find a smaller direct audience to engage with. […Click headline to read more!]
Yellow Pages Group launched today a new YellowPages.ca™ application on the Facebook Platform, which connects users with local businesses.Facebook users can now download the YellowPages.ca™ application to find, rate and review businesses ;build lists of their favourite restaurants and shops ;share lists of their favourite local businesses with their Facebook network ;reference the business lists and reviews of their Facebook friends for recommendations
The new application also features quick access to business profile information, including maps and driving directions.
By connecting YellowPages.ca™’s business listings to over 70 million active Facebook users, yellowpages.ca is taking the mission of finding the best seller for each buyer to a whole new level. […Click headline to read more]
As consumers integrate social media into their everyday lives, they want to augment their experience by accessing media from different platforms, specifically mobile phones and TVs. The most popular activity on the mobile phone remains direct media sharing, such as sending photos to friends. Secondary media sharing, such as visiting photo and video-sharing sites or social networks, is popular as well. Most of the large sites, including MySpace , Facebook, and YouTube , have mobile versions, optimized for viewing on a mobile phone. Mobile phones, especially smart-phones, are becoming much more media-friendly as well, offering larger screens for better viewing, more convenient input methods, and cheaper data plans. […Click headline to read more!]
We knew this was coming… but results from a new report from Opera, a Norway-based mobile browsing company even surprised me!
According to the report, 40% of global mobile web traffic starts with popular social-networking sites such as MySpace, hi-5 and facebook.
That number grows to 60% when you look at U.S. numbers – which is not surprising as Americans tend to spend more time on the mobile web relative to SMS than other markets. […Click headline to read more]