Just because you have visibility for in the top spot in Google today does not mean that you will have this visibility tomorrow (even if you have ranked number one for years). Organic search means that we are at the mercy of the algorithms, there are simply some things that are out of our control and we just have to let the algorithms run their course. However there are some things that you as online marketers, webmasters, site owners and SEOs can do to keep on top of the algorithm updates […click headline to read more!]
Articles tagged with: search engine optimization
Does SEO make a difference? Traditional on-page SEO typically ranks behind a verified Local Business Listing, off-page and off-listing criteria, and reviews. Think about some of the leading businesses you see ranking in local search results, even in some of the more competitive industries. In many cases, restaurants ranking at the top of the list have poorly-optimized or even all-Flash websites. Large chain hotels frequently rank with location-page URLs that are buried within parent site architecture.In both of these cases, and countless others, different factors seem to outweigh the strength of an individual website or webpage. For instance, restaurants may have powerful profiles on places like YP, Yelp or UrbanSpoon; hotels may have really great reviews on TripAdvisor. Both are likely presenting a very strong signal among the traditional data providers. It remains critical to think about Local as its own entity within a broader SEO framework.[…click headline to read more!]
Whether it’s a corporate blog, a news-type blog, or even a personal blog, optimizing your blog for the search engines is a must. There are some simple changes that you can make to WordPress and Moveable Type that will make your blog more search engine friendly and make the search engines beg for more (more post and content, that is!). [… Click headline to read more!]
If you are in a field that can’t build links naturally create linkbait. What really is link bait? It’s something on your web site that causes someone to link to you. A classic example of link bait would be the Subservient Chicken web site by Burger King. So many people ended up talking about that web site that they linked to it–it currently enjoys about 29,300 links according to Yahoo!, and ranks number one on Google for the word chicken. By creating something on your web site that’s funny, controversial, informative, or creative, it will gain natural links–which is the key to top search engine rankings. […Click headline to read more! ]
I see a lot of websites that haven’t been optimized for the search engines. Over the years, I continue to see the same problems with what I call “non-optimized websites.” Typically, the biggest issues tend to be basic website design elements that are not included when a website is developed, not bad web design. Most search engine optimization problems can be fixed by making sure nothing is overlooked when building a web page.
Problems arise when search engine spiders try to crawl websites and figure out what a web page is “about”. Search engine spiders aren’t humans, so they cannot read and interpret what a web page is “about” without help from the person who created that web page.
There are certain elements that you must consider in building a web page that ultimately helps the search engine spiders figure out what a web page is about, which ultimately helps your website be found in the search engine’s results. […Click headline to read more]
Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called “SEO Overkill”. SEO is not a shopping spree. You need website traffic, but you need to pace yourself–even sound practices may fail if they’re rushed. When picking a domain name, short domain names are easy to read–if you use multiple hyphens or forced capitalization, it looks like spam and visitors are immediately suspicious of your website. And when it comes to search engine optimization, you need to pick your priorities–don’t manage too many keywords at once. [… click headline to read more !]
If you run an ecommerce site, then you know that it’s important to make sure that your products show up in the organic search results ahead of your competitors–especially if your competitor is selling the same products. Optimizing your ecommerce web site for the search engines can be tricky at times, so we’ll examine what’s really required in order for your products to rank better than your competitor’s products in the organic search results.
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