Online Brand management is an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online brand & reputation. [… Click headline to read more!]
Articles tagged with: Personal Brand
Five steps to managing your online identity and ensuring that when someone Googles you, they see the personal brand you build.
“If you don’t show up in Google, do you exist?”
But what if you do show up in Google, and what Google reveals is either unflattering or inconsistent with how you want to be known?
Googling (performing a Google search on someone) is quickly becoming the standard reference check in job searches and a key filter hiring managers and executive recruiters use to evaluate and cull candidates. Studies reveal that executive recruiters Google candidates and have eliminated candidates from the running based on their Google results. So knowing what Google says about you is important, and proactively managing your online identity is an essential element in your job-search strategy.
For seasoned executives like yourself, you don’t have the same concern about beer-funnel photos that younger managers do, but that doesn’t mean that your online profile is squeaky clean.
There could be content online that does not represent who you are and what you have to offer prospective employers. We call this undesirable content “digital dirt.” Digital dirt includes any Web-based content that will prevent you from reaching your goals. [… click headline to read more!]
How confident are you about your online reputation?, Have you ego surfed your personal brand online recently?
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Looking at my 300 subscriptions in my RSS feed, nearly half the blogs have either stopped posting or at least reduced their frequency. Although I wrote about 5 reasons why twitter is making many blogs irrelevant here, I think it would be a mistake for people to abandon their blog in favour of a micro-blog such as twitter or a feed aggregator such as friendfeed.
Given that the most important brand you ever work on should be your own, your blog should evolve to be more than an opinion site, but one that aggregates and presents your personal brand. [… Click headline to read more!]