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Articles tagged with: Organic Search

Written By: langdon on December 9, 2011 No Comment

Just because you have vis­i­bil­ity for in the top spot in Google today does not mean that you will have this vis­i­bil­ity tomor­row (even if you have ranked num­ber one for years). Organic search means that we are at the mercy of the algo­rithms, there are sim­ply some things that are out of our con­trol and we just have to let the algo­rithms run their course. How­ever there are some things that you as online mar­keters, web­mas­ters, site own­ers and SEOs can do to keep on top of the algo­rithm updates […click headline to read more!]

Written By: langdon on July 26, 2009 No Comment

Think of who your ideal customer is–and appeal directly to them. The more targeted the message the better. In search (especially through PPC ads), we have the luxury of picking the keywords we’re found for–the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you’re also using targeted ad copy–it will cost less and increase your conversion rate. Appealing directly to your target audience will help your chances of converting someone into a customer. [… Click headline to read more]

Written By: langdon on July 25, 2009 No Comment

Does your company’s website really need to be listed in both the organic or “natural” search results as well as the paid “sponsored” results? The answer is a most definite “yes”. After talking to a lot of other search engine marketing experts, we all tend to agree that a combined approach–one that relies on both organic search engine rankings and paid listings works best. […Click Headline to read more]

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