…responsible for strategic planning, partnerships, product development and marketing strategy with a view to drive new growth opportunities and develop new lines of business with a focus on emerging media; mobile; iTV; interactive voice, video & social media… [Click Headline to read full article]
Articles tagged with: Mobile Search
Free 411 mobile and voice search uses a sophisticated set of algorithms to determine the order in which results are returned to the caller. By default these algorithms are configured to provide highly relevant results for any type of category while also factoring in placement and ranking information from the merchant data base. In fact, the relative importance of proximity vs. ranking data is configurable on a per-category basis. This allows the mobile platform to effectively support categories where proximity is very important (i.e. coffee shops and restaurants), services that are mobile (i.e. taxis, plumbers), and everything in between. Results are presented in a weighted random order, providing preferred merchants with preferential placement while simultaneously ensuring fair representation for all. […Click headline to read more]
Facebook and Twitter are getting all of the attention for providing APIs that let developers recreate their services on their own sites. This strategy has in part led to Twitter’s growth explosion. So giving away your data seems to work – and neither of these sites has a killer revenue model. […click headline to read more !]
The next big innovation in local search is going to come as the publishers that control all of the yellow pages listings data release that data via APIs and let the users come up with cool applications that sit on top of that data. Right now I think the majority of Web marketers don’t have much of a clue as to the value of local search traffic. Clicks for DUI attorneys are certainly worth more than those for ring tones. But if the data is suddenly easily available and new sites start cropping up that appear to be making $, you will start to see even more local search sites than we have now. This will make for a very crowded field, but if you’re the data publisher and your ads are riding along with the data, you may not care who ranks #1 in Google, as long as the ad clicks belong to you. [… Click headline to read more!]
Yellow Pages Group (YPG), Canada’s leader in local commercial search, has launched the YellowPages.ca™local search application to provide consumers with a user-friendly tool to easily search for local businesses and people using a BlackBerry smartphone or Apple iPhone. Consumers are increasingly looking for relevant and useful local business information or residential phone numbers from their mobile devices when they are on-the-go. The application puts the power of our network in the hands of every BlackBerry and iPhone user and gives our advertisers access to a significant number of potential customers. The YellowPages.ca application includes the following features:
– Business, Person and Reverse phone number look-up
– Save to your favourites (My Favs) and/or address book
– Share listing results with others via email/sms
– Local proximity-based search using GPS & Maps (for devices which this is enabled)
– Direct connect to Voice Search […Click headline to read more! ]
In today’s interconnected world, it is important for consumers to find relevant business information anywhere, anytime. yellowpages411 provides a complete business category voice and mobile search solution that connects ready to connect consumers directly with local merchants, even when they don’t know the name of the business.
yellowpages411 mobile and voice expands upon traditional directory assistance by giving callers the ability to search for businesses by category just like they would in yellowpages.ca. Additionally callers can refine their searches geographically by intersection, landmark or neighbourhood.
To enable this service together TELUS partnered with the Yellow Pages Group (YPG) to integrate their interactive voice platform into the 411 environment at TELUS . This enables TELUS callers to dial 411 to conduct their directory searches and local refinements with ease in both English and French utilising yellowpages.ca 310-0411 voice platform.[…Click headline to read more!]
Yellow Pages Group Co (YPG), the leading multiplatform directory search and advertising solutions provider, today announced that it is collaborating with Nokia to provide local directory search functionality for Nokia users on selected models.
As part of this collaboration, Yellow Pages Canada will provide localized content within the Nokia Mobile Search that enables users to access Yellow Pages’ directory, and search by company, business type, call suppliers immediately, save information in their contact books, and view maps. This offers users a simple, convenient, and fast way to find and connect to yellowpages.ca content as they want it directly from their Nokia devices. […Click headline to read more]
Sympatico-Lycos Inc.,specializing in providing internet, wireless services and mobile content announced that it will partner with TELUS and Lucent Technologies in Canada’s first-ever live network launch of mobile internet services tailored to the clients’ actual location on the TELUS network. […click headline to read more! ]