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Written By: langdon on September 15, 2009 No Comment

Monetizing Your Website

Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a reliable source of immediate and future income.

But they’re not just ‘money’ because they bring in revenue: they are one of the easiest ways to grow your audience without much work. If you learn how to optimize these money pages (its not hard to do), you’ll really improve your website in so many ways. More revenue, more members, more influence and authority. Doesn’t that sound good?

Money pages are often overlooked by webmasters. We’re always focused on creating new content and getting new visitors to these new pages that we forget about what’s going on in other parts of our website.

This is tailored towards content publishers and bloggers but the main strategies here apply to other site types as well.

How to Optimize Your Money Pages

There are many things you can do to money pages, in order to make them better or more profitable. It’s important to decide the extent of your work according to your goals and resources. How much time do you want to spend and what’s most important to you? Do you want a bigger readership? Or are you just concerned with increasing your daily revenue?

Here are a list of things you can do for your money pages:

Monetize. The aim here is to get more revenue out of each page. There are various ways to achieve this and they generally involve the placement of ads both around and within content. There is also an indirect future revenue from lead capturing.
Capture Leads. The money page is optimized to encourage a visitor to subscribe to your mailing list, site feed or register for your website. The main aim is to find a way to continue to reach your visitors after they leave your money page. This helps to grow your site audience and is […Click headline to read more!]

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Written By: langdon on August 15, 2009 One Comment

Social media has forever changed the way people use technology to interact with others, but it can no longer satisfy people’s needs in its current form and must change course.

The new form of social media will be about creating “whole products” and complete experiences, all in real time, across the web, mobile, and live. Each user will be able to create his or her own experience using tools, features, and apps that magically coalesce. People will be able to move seamlessly through information that is available to them anywhere, anytime, sharing rich content with a rich set of groups and networks that they themselves define. Innovative companies that are able to listen to these needs and deliver products based on them will not only survive but thrive in the coming months and years as people eagerly advance on the inviting waters of the new social alchemy.

Social media is morphing into a holistic experience that speaks to people’s social needs in new ways. If you are a CEO of a startup who is focusing on the next generation of social media, here are 10 areas you’ll need to take into consideration [… Click headline to read more!]

Written By: langdon on July 28, 2009 No Comment

Whether it’s a corporate blog, a news-type blog, or even a personal blog, optimizing your blog for the search engines is a must. There are some simple changes that you can make to WordPress and Moveable Type that will make your blog more search engine friendly and make the search engines beg for more (more post and content, that is!). [… Click headline to read more!]

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