…responsible for strategic planning, partnerships, product development and marketing strategy with a view to drive new growth opportunities and develop new lines of business with a focus on emerging media; mobile; iTV; interactive voice, video & social media… [Click Headline to read full article]
Articles tagged with: Hello Yellow
Traditional, customer-pays 411 is in decline and quickly being replaced by a new generation of Voice-Enabled Mobile Category Search. Directory assistance (DA) is the original “local search” and its younger sibling, wireless DA, is the original mobile-local search. But now customers are starting to understand how much they pay for these services, as free alternatives are emerging. And as the customer-pays, traditional DA market declines a range of new services, models and providers is arising such as 1800Free411 and YellowPages411 [… Click headline to read more!]
Free 411 mobile and voice search uses a sophisticated set of algorithms to determine the order in which results are returned to the caller. By default these algorithms are configured to provide highly relevant results for any type of category while also factoring in placement and ranking information from the merchant data base. In fact, the relative importance of proximity vs. ranking data is configurable on a per-category basis. This allows the mobile platform to effectively support categories where proximity is very important (i.e. coffee shops and restaurants), services that are mobile (i.e. taxis, plumbers), and everything in between. Results are presented in a weighted random order, providing preferred merchants with preferential placement while simultaneously ensuring fair representation for all. […Click headline to read more]
HelloYellow™, a mobile directory service by Yellow Pages Group (YPG), is giving Toronto motorists a break this morning with a free top-up of their gas tanks. The HelloYellow team plans to fill up hundreds of tanks at select Esso service stations in the greater Toronto area (GTA) over the next two days. The HelloYellow team will take over the pumps during both the peak morning rush and afternoon drive times. The highly visible crew will draw in motorists, distributing free gas at the Esso stations.
“We thought drivers would appreciate a break in light of today’s fluctuating fuel prices.” says David Langdon, Sr.Manager, Marketing of Yellow Pages Group. “This is a great opportunity for us to introduce HelloYellow, our new voice-activated directory for people on move.”HelloYellow is a FREE voice activated local search system provided by YPG. By calling 310-0411, callers can search, browse and connect through to Yellow Pages™ directory merchants. The automated attendant will ask callers what they are looking for and in which part of the city. Based on this information, a list of merchants will be presented for the caller to choose from and will then provide the selected telephone number. […Click Headline to read more]