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Articles tagged with: conversation rate

Written By: langdon on July 26, 2009 No Comment

Think of who your ideal customer is–and appeal directly to them. The more targeted the message the better. In search (especially through PPC ads), we have the luxury of picking the keywords we’re found for–the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you’re also using targeted ad copy–it will cost less and increase your conversion rate. Appealing directly to your target audience will help your chances of converting someone into a customer. [… Click headline to read more]

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