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YellowPages.ca Connects Social Networkers with Local Canadian Businesses with New Application on Facebook® Platform

Written By: langdon on May 22, 2008 No Comment

YellowPages.ca Connects Social Networkers with Local Canadian Businesses with New Application on Facebook Platform

Montréal (Quebec), May 22, 2008 — Yellow Pages Group launched today a new YellowPages.ca™ application on the Facebook Platform, which connects users with local businesses.Facebook users can now download the YellowPages.ca™ application to:

  • find, rate and review businesses
  • build lists of their favourite restaurants and shops
  • share lists of their favourite local businesses with their Facebook network
  • reference the business lists and reviews of their Facebook friends for recommendations

The new application also features quick access to business profile information, including maps and driving directions.

“We are pleased to offer this interactive and easy-to-use application to Facebook users,” said Jean-Pascal Lion, Yellow Pages Group’s Vice President – Marketing. “By connecting YellowPages.ca™’s business listings to over 70 million active Facebook users, we are taking our mission of finding the best seller for each buyer to a whole new level.”

Facebook is a social utility that helps people communicate and share information efficiently. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for the application and the opportunity to be highly relevant to people’s lives.

To download the application, enter “YellowPages.ca” in the search field on Facebook.

Examples of the new YellowPages.ca™ application:

YPFB-mainYPFB-create-listYPFB-my-listAbout Yellow Pages Group
Yellow Pages Group is Canada’s largest telephone directories publisher. The Company publishes annually more than 340 Yellow Pages™ and residential directories. It owns and manages Canada’s most visited online directories — YellowPages.ca™ and Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is owned by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com.


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