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Online Identity Management: Are you managing your digital footprint?

Written By: langdon on July 28, 2009 One Comment
How confident are you about your online reputation?

Have you ego surfed your personal brand online recently?

Recently published research indicated that nearly one-half of North American adult Internet users surveyed have used a search engine to look for information about themselves.

That is more than twice the 22% of users who did two years ago according to the Pew Internet & American Life Project’s “Digital Footprints” report.

The report states that Internet users are becoming more aware of their digital footprint with 47% having searched for information about themselves online.

However, not many people monitor their online presence regularly with just 3% of the respondents reporting that they regularly check their online profile in the search engines and 74% of respondents having checked their profile only once or twice.

The report also identified that more than half of North American adult Internet users had looked up information about someone else (not including celebrities). 

Why not invest a little time to ensure that your personal brand online represents what you stand for. Enter your name into the search engines.

What shows up?

Are you surprised?

What actions can you take to ensure that you do not leave to chance your online reputation and personal brand?

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