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Online Brand Management: 16 Free TrackingTools

Written By: langdon on August 1, 2009 No Comment

Online Brand Management: 16 Free Tracking Tools

Online Brand management is an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online brand & reputation.

Blog Monitoring

1. BackType Blog Comments Monitoring – This tool indexes conversations from blogs, social networks and other social media. It also has an alert function that e-mails updates whenever a search term is mentioned in a comment.

2. BlogPulse– BlogPulse is a blog search engine with several complementary tools such as Trend Search and Conversion Tracker that analyzes the data it collects. 

3. Google Blog Search – This is a Google beta search engine for blogs.

4. Technorati– Technorati is the leading blog search engine indexing millions of blog posts in real time. It also tracks the authority, influence and popularity of blogs.

Twitter Monitoring

5. Monitter – A real-time Twitter monitor for up to three keywords at a time.

6. TweetBeep – This tool provides hourly Twitter alerts sent via e-mail. You can specify keywords, people and links to track.

7. Tweet Later– TweetLater has a number of features for Twitter users, and it also monitors Twitter and e-mails you a digest of the tweets that contain your specified keywords. You can also use this to track your @replies.

8. Twitter Search– Twitter Search was formally Summize. It searches all Twitter activity for keywords, links or user activity in real time.

Link Monitoring

9. BackTweets– This is a service by BackType that provides an engine to search for specific links mentioned on Twitter.

10. WhoLinksToMe– A link search tool that tracks back-links and makes them easily sortable by anchor text, origination, and by the target URL with enhanced reporting capability. You can also import links from Google Webmaster Tools for enhanced analysis.

Other Tools

11. Google Alerts – Your keyword search results are sent via e-mail for keyword mentions in news, web, blogs, video and groups categories.

12. BoardTracker – This tool searches discussion boards and forum threads for your specified keywords. You can also sign up for e-mail alerts.

13. MonitorThis– MonitorThis is a search aggregator for up to 26 search engine feeds.

14. Naymz – A social network focused on reputation, personal branding, and identity verification. Basic version is free.

15. Purewire Trust – An online portal that helps people verify reputation information about themselves and those with whom they interact online. You can search by e-mail address, URL or web application.

16. Yasni – This is a search engine dedicated to finding people on the web through publicly available information, including images, videos, social networking profiles and posts.

With the number of tools available, you will probably need to do some research to determine which services fulfill your needs. Usually a mix of a few of these free services will cover your bases, but you will need time to do the manual work necessary for the tools that are not automated.

Feel free to reach out if you want to learn more about how to manage your Online Brand; need help managing your Online Reputation or require assistance with your marketing, sales or product development strategy and execution. Your comments are most welcome. You can leave comments below. 

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