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YellowPages.ca collaborates with Nokia to deliver localized search

Written By: langdon on November 28, 2007 No Comment

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Responsible for strategic planning, partnerships, products, value proposition and marketing strategy, with a focus on driving new growth opportunities such as emerging media; mobile; interactive voice & social media that led to:

YELLOW PAGES CANADA COLLABORATES WITH NOKIA TO DELIVER LOCALISED SEARCH CONTENT ANYTIME, ANYWHERE TO NOKIA USERS

Yellow Pages Group Co (YPG), the leading multiplatform directory search and advertising solutions provider, today announced that it is collaborating with Nokia to provide local directory search functionality for Nokia users on selected models.

As part of this collaboration, Yellow Pages Canada will provide localized content within the Nokia Mobile Search that enables users to access Yellow Pages directory, and search by company, business type, call suppliers immediately, save information in their contact books, and view maps. This offers users a simple, convenient, and fast way to find and connect to yellowpages.ca content as they want it directly from their Nokia devices.

Users of Nokia devices can now gain access to more than one million contact points comprising of telephone numbers, addresses, email addresses and URLs with the integration of Mobile Yellow Pages, the latest digital media product by yellowpages.ca into Nokia devices. Nokia is the world’s leading smart-phone software that enables users to perform multiple tasks on their mobile devices . Combined with Nokia Maps available in many of its devices, consumers will not only be able to search for business & service information, but also view and check the locations of the listed address as well.

With Nokia optimizing yellowpages.ca content for its devices, consumers are now able to search for business and service listings easily, contact their chosen listing in one click, and then find the actual location using Nokia Maps and navigate there. The contact listing can also be quickly saved onto the device – either in the phone’s contacts folder or as a landmark on the Canada map.

“We have not only integrated Mobile Yellow Pages into our devices, but have also linked it to Nokia Maps service, making this initiative an extension of our location based services strategy,” said Chris Carr, General Manager, Nokia. “From ATMs to restaurants and entertainment categories, there are over 130,000 listings now available for consumers to browse through, find the information they need and get to where they want to go from wherever they are.”

“Research shows that one of the most common usages of the Internet is searching for contact information, therefore making it important to integrate the function into our devices,” said Mr Carr. “Ultimately, the most exciting part about the service is that we are introducing a significant shift to what search really means, and how it is efficiently fulfilled through the integration with maps and navigation.”

David Langdon, Sr. Manager, Emerging Media, Yellow Pages Group Co., said, “We are very excited about this collaboration with Nokia and to be the first in Canada to offer our localized content on Nokia devices. This synergy, built on both companies’ market leadership, not only serves users in the Canada market but also beyond Canada. With a projected upsurge in visitors as a result of this partnership, this initiative clearly offers users an easy and convenient way to access information anytime, anywhere.”

“This initiative allows us to get Mobile Yellow Pages into the hands of more consumers, giving businesses in our listing the opportunity to reach out to a wider audience, anytime, anywhere,” said David Langdon, Yellow Pages Group Co. “This opens up more options to create innovative promotions, taking mobile marketing to another level.”

To reach the Yellow Pages function in the mobile devices, most users only need to open the “search” folder/icon in their device, where they will be prompted to accept a download of the Mobile Yellow Pages application. For some Nokia phones that do not have a “search” folder/icon, users open the “download” folder first and download the “search” icon, and thereafter users will be prompted to download the yellowpages.ca application.

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