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Leveraging the power of instant messaging as a customer interaction channel.

Written By: langdon on April 30, 2008 No Comment

David Langdonhighlights of some key accomplishments

Created the vision, developed product strategy and managed a high performance product development group to deliver digital media, mobile, voice, and social media solutions that included :

Leveraging the power of instant messaging as a customer interaction channel

Have you thought about leveraging the power of instant messaging as a customer interaction channel?

YellowPages.ca built an interactive instant messaging BOT that ran on MSN IM that allowed  customers to search for a  business within the the social environment of MSN IM that leveraged the power of instant messaging as a customer interaction channel.

Advantages:

  • Growing number of mobile devices have MSN IM embedded
  • YP.CA search via MSM IM on a mobile device is alternative to using mobile browser.
  • Customer does not need to leave their social network to make a search
  • Search results can be shared with the customer’s to social network.
  • Customers may interact through instant messaging to retrieve information
  • Natural language processing intelligent agent to answer free-form requests
  • “Always only a click away” presence on IM buddy list
  • Pre-configured with prototypical “individual finder” and “business finder” capability
  • Business Directory Assistance by Name, City, Province or Business Finder Search by category

  MSN Instant Messaging – User experience for searching yellow pages content within the MSN IM enviornment

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