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Written By: langdon on July 26, 2009 No Comment

A funny thing has happened over the last six months – many of the blogs I’ve been following have gone silent while at the same time the amount of chatter on and about Twitter has been manic. I must admit, it’s often way easier to post a small sound bite with a link rather than spend an hour or two to write a full post on a topic. Twitter has a few inherent advantages over most blogs […Click headline to read more!]

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Written By: langdon on July 26, 2009 No Comment

Over the last few months the number of people I’m following and in return are following me has more than doubled.
Managing my following / follower ratio has become part of my weekly routine in order to keep my tweet streams more interesting and relevant for me. With that in mind, I’ve come up with 6 reasons why i won’t follow you back, or why I may unfollow you on twitter […Click headline to read more]

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Written By: langdon on August 7, 2008 No Comment

Would you follow your favorite healthy pizza place on Twitter? Through the power of Twitter, – I am now following NakedPizza, a New Orleans super-health conscious pizza joint. The article that my twitter friends were talking about is “A Sign Of Things To Come: Naked Pizza Erects Twitter Billboard”

So, what did NakedPizza do that deserves such mention? Simple. They are using traditional media combined with social media to stay connected with their customers.
From the article – “But if a business can get a customer to add their Twitter handle, it gets a free channel to constantly remind them that they exist. By tweeting out promotions a few times a week, Naked Pizza will maintain a presence in the customer’s consciousness, and the customer gets a chance to score some cheap pizza.”

What a brilliant strategy from a small business. Twitter is likely one of the best tools, since eNewsletters, for constant communication with your customers. From a user perspective, I can follow my favorite local, regional or national brand players who will inform me through tiny 140 character updates about products, specials or whatever. When I compare Twitter to Email, I see 3 key advantages [….Click headline to read more]

Written By: langdon on May 15, 2008 No Comment

Just a week after congratulating our team for being the first in our client’s brand category for integrating facebook connect into a website, I discovered how incredibly easy it is to add the same functionality with Wordpress – the content management system (CMS) used to run this blog.
Within 15 minutes of finding this plug-in, I had converted this entire site to use this new application that will allow you to sign in using your twitter or facebook ID when making comments on any of my posts.

The benefit for you is that it becomes quicker to post comments. The benefit for me is that your comments can be shared with your own social graph on twitter or facebook – which will increase word of mouth on articles that you deem worthy of sharing. […Click headline to read more]

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