Just because you have visibility for in the top spot in Google today does not mean that you will have this visibility tomorrow (even if you have ranked number one for years). Organic search means that we are at the mercy of the algorithms, there are simply some things that are out of our control and we just have to let the algorithms run their course. However there are some things that you as online marketers, webmasters, site owners and SEOs can do to keep on top of the algorithm updates […click headline to read more!]
Search Engine Ranking
Does SEO make a difference? Traditional on-page SEO typically ranks behind a verified Local Business Listing, off-page and off-listing criteria, and reviews. Think about some of the leading businesses you see ranking in local search results, even in some of the more competitive industries. In many cases, restaurants ranking at the top of the list have poorly-optimized or even all-Flash websites. Large chain hotels frequently rank with location-page URLs that are buried within parent site architecture.In both of these cases, and countless others, different factors seem to outweigh the strength of an individual website or webpage. For instance, restaurants may have powerful profiles on places like YP, Yelp or UrbanSpoon; hotels may have really great reviews on TripAdvisor. Both are likely presenting a very strong signal among the traditional data providers. It remains critical to think about Local as its own entity within a broader SEO framework.[…click headline to read more!]
I see a lot of websites that haven’t been optimized for the search engines. Over the years, I continue to see the same problems with what I call “non-optimized websites.” Typically, the biggest issues tend to be basic website design elements that are not included when a website is developed, not bad web design. Most search engine optimization problems can be fixed by making sure nothing is overlooked when building a web page.
Problems arise when search engine spiders try to crawl websites and figure out what a web page is “about”. Search engine spiders aren’t humans, so they cannot read and interpret what a web page is “about” without help from the person who created that web page.
There are certain elements that you must consider in building a web page that ultimately helps the search engine spiders figure out what a web page is about, which ultimately helps your website be found in the search engine’s results. […Click headline to read more]