If you are a large brand or company you are using an analytics solution such as google analytics to track your traffic and understand your visitors. The first phase a social media strategy should be understanding what your users search for when they are looking for your product or brand. […click HEADLINE to read more ! ]
SEO / SEM
Just because you have visibility for in the top spot in Google today does not mean that you will have this visibility tomorrow (even if you have ranked number one for years). Organic search means that we are at the mercy of the algorithms, there are simply some things that are out of our control and we just have to let the algorithms run their course. However there are some things that you as online marketers, webmasters, site owners and SEOs can do to keep on top of the algorithm updates […click headline to read more!]
Does SEO make a difference? Traditional on-page SEO typically ranks behind a verified Local Business Listing, off-page and off-listing criteria, and reviews. Think about some of the leading businesses you see ranking in local search results, even in some of the more competitive industries. In many cases, restaurants ranking at the top of the list have poorly-optimized or even all-Flash websites. Large chain hotels frequently rank with location-page URLs that are buried within parent site architecture.In both of these cases, and countless others, different factors seem to outweigh the strength of an individual website or webpage. For instance, restaurants may have powerful profiles on places like YP, Yelp or UrbanSpoon; hotels may have really great reviews on TripAdvisor. Both are likely presenting a very strong signal among the traditional data providers. It remains critical to think about Local as its own entity within a broader SEO framework.[…click headline to read more!]
Breadcrumb navigation is wonderful for usability and for SEO. This text-based navigation shows where in the site hierarchy the currently viewed web page is located and your location within the site, while providing shortcuts to instantly jump higher up the site hierarchy. A product page for a table lamp may have the breadcrumb navigation of “Home > Home Furnishings > Lighting > Table Lamps.”
If the breadcrumb contains text links with relevant keywords in the anchor text, that is a significant SEO benefit. and better than “click here” or “more info” in the anchor text. Such words provide no clues as to the topic of the linked page, for the search engines or your users, because all you’re telling them is that the page to which you are linking is all about “click here.” […Click headline to read more]
Whether it’s a corporate blog, a news-type blog, or even a personal blog, optimizing your blog for the search engines is a must. There are some simple changes that you can make to WordPress and Moveable Type that will make your blog more search engine friendly and make the search engines beg for more (more post and content, that is!). [… Click headline to read more!]
If you are in a field that can’t build links naturally create linkbait. What really is link bait? It’s something on your web site that causes someone to link to you. A classic example of link bait would be the Subservient Chicken web site by Burger King. So many people ended up talking about that web site that they linked to it–it currently enjoys about 29,300 links according to Yahoo!, and ranks number one on Google for the word chicken. By creating something on your web site that’s funny, controversial, informative, or creative, it will gain natural links–which is the key to top search engine rankings. […Click headline to read more! ]
I see a lot of websites that haven’t been optimized for the search engines. Over the years, I continue to see the same problems with what I call “non-optimized websites.” Typically, the biggest issues tend to be basic website design elements that are not included when a website is developed, not bad web design. Most search engine optimization problems can be fixed by making sure nothing is overlooked when building a web page.
Problems arise when search engine spiders try to crawl websites and figure out what a web page is “about”. Search engine spiders aren’t humans, so they cannot read and interpret what a web page is “about” without help from the person who created that web page.
There are certain elements that you must consider in building a web page that ultimately helps the search engine spiders figure out what a web page is about, which ultimately helps your website be found in the search engine’s results. […Click headline to read more]
Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called “SEO Overkill”. SEO is not a shopping spree. You need website traffic, but you need to pace yourself–even sound practices may fail if they’re rushed. When picking a domain name, short domain names are easy to read–if you use multiple hyphens or forced capitalization, it looks like spam and visitors are immediately suspicious of your website. And when it comes to search engine optimization, you need to pick your priorities–don’t manage too many keywords at once. [… click headline to read more !]
If you run an ecommerce site, then you know that it’s important to make sure that your products show up in the organic search results ahead of your competitors–especially if your competitor is selling the same products. Optimizing your ecommerce web site for the search engines can be tricky at times, so we’ll examine what’s really required in order for your products to rank better than your competitor’s products in the organic search results.
[…Click headline to read more]
A linking campaign is a necessary step in the overall success of your website. You can put up a website, have great web design, and have great content; but without other websites linking to your website no one will know about it. Furthermore, the search engines rely on links in order to find new websites and new web pages. A proper linking campaign will not only increase your website’s online visibility and traffic, it will allow the search engines to find your site and help your website get indexed. Linking Best Practices and Linking Worst Practices […Click headline to read more]
Keyword research is one of the most important parts of online marketing. Sometimes we don’t realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business. In fact, it’s my belief that the keyword phrase–the term that a searcher types into the search engine when they’re searching–can make or break online business. Target the wrong keyword phrases and an online business is destined to fail. […Click Headline to read more]
Does your company’s website really need to be listed in both the organic or “natural” search results as well as the paid “sponsored” results? The answer is a most definite “yes”. After talking to a lot of other search engine marketing experts, we all tend to agree that a combined approach–one that relies on both organic search engine rankings and paid listings works best. […Click Headline to read more]
What is an absolute link? What is a relative link? Why should you care which one you use? When it comes to how you set up the links on your web site, it’s important to use an absolute link.
A relative link is when you have an internal link and you only specify the page URL and not the full URL in the link. I’ll tell you my search engine ranking horror story and exactly why you should use absolute linking on your web site. I would hate for your web site to suddenly lose all its search engine rankings…. […Click Headline to read more !!! ]
If you’re on an online marketer with a limited budget, then you’re in luck. I’ve compiled a list of online or downloadable SEO tools that I recommend and use on a regular basis. Each of these tools has to do with the organic or “natural” search engine rankings of websites. Savvy online marketers use a combination of these tools to analyze and generally “figure out” why one particular web page is ranking better than another web page. […Click headline to read more]