Five steps to managing your online identity and ensuring that when someone Googles you, they see the personal brand you build.
“If you don’t show up in Google, do you exist?”
But what if you do show up in Google, and what Google reveals is either unflattering or inconsistent with how you want to be known?
Googling (performing a Google search on someone) is quickly becoming the standard reference check in job searches and a key filter hiring managers and executive recruiters use to evaluate and cull candidates. Studies reveal that executive recruiters Google candidates and have eliminated candidates from the running based on their Google results. So knowing what Google says about you is important, and proactively managing your online identity is an essential element in your job-search strategy.
For seasoned executives like yourself, you don’t have the same concern about beer-funnel photos that younger managers do, but that doesn’t mean that your online profile is squeaky clean.
There could be content online that does not represent who you are and what you have to offer prospective employers. We call this undesirable content “digital dirt.” Digital dirt includes any Web-based content that will prevent you from reaching your goals. [… click headline to read more!]