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Written By: langdon on October 1, 2009 No Comment

…responsible for strategic planning, partnerships, product development and marketing strategy with a view to drive new growth opportunities and develop new lines of business with a focus on emerging media; mobile; iTV; interactive voice, video & social media… [Click Headline to read full article]

Written By: langdon on April 6, 2009 No Comment

Yellow Pages Group (YPG), Canada’s leader in local commercial search, has launched the YellowPages.ca™local search application to provide consumers with a user-friendly tool to easily search for local businesses and people using a BlackBerry smartphone or Apple iPhone. Consumers are increasingly looking for relevant and useful local business information or residential phone numbers from their mobile devices when they are on-the-go. The application puts the power of our network in the hands of every BlackBerry and iPhone user and gives our advertisers access to a significant number of potential customers. The YellowPages.ca application includes the following features:
– Business, Person and Reverse phone number look-up
– Save to your favourites (My Favs) and/or address book
– Share listing results with others via email/sms
– Local proximity-based search using GPS & Maps (for devices which this is enabled)
– Direct connect to Voice Search […Click headline to read more! ]

Written By: langdon on October 7, 2008 No Comment

In today’s interconnected world, it is important for consumers to find relevant business information anywhere, anytime. yellowpages411 provides a complete business category voice and mobile search solution that connects ready to connect consumers directly with local merchants, even when they don’t know the name of the business.

yellowpages411 mobile and voice expands upon traditional directory assistance by giving callers the ability to search for businesses by category just like they would in yellowpages.ca. Additionally callers can refine their searches geographically by intersection, landmark or neighbourhood.

To enable this service together TELUS partnered with the Yellow Pages Group (YPG) to integrate their interactive voice platform into the 411 environment at TELUS . This enables TELUS callers to dial 411 to conduct their directory searches and local refinements with ease in both English and French utilising yellowpages.ca 310-0411 voice platform.[…Click headline to read more!]

Written By: langdon on May 22, 2008 No Comment

Yellow Pages Group launched today a new YellowPages.ca™ application on the Facebook Platform, which connects users with local businesses.Facebook users can now download the YellowPages.ca™ application to find, rate and review businesses ;build lists of their favourite restaurants and shops ;share lists of their favourite local businesses with their Facebook network ;reference the business lists and reviews of their Facebook friends for recommendations
The new application also features quick access to business profile information, including maps and driving directions.

By connecting YellowPages.ca™’s business listings to over 70 million active Facebook users, yellowpages.ca is taking the mission of finding the best seller for each buyer to a whole new level. […Click headline to read more]

Written By: langdon on April 30, 2008 No Comment

Have you thought about leveraging the power of instant messaging as a customer interaction channel?

YellowPages.ca built an interactive instant messaging BOT that ran on MSN IM that allowed customers to search for a business within the the social environment of MSN IM that leveraged the power of instant messaging as a customer interaction channel.


Growing number of mobile devices have MSN IM embedded
YP.CA search via MSM IM on a mobile device is alternative to using mobile browser.
Customer does not need to leave their social network to make a search
Search results can be shared with the customer’s to social network.
Customers may interact through instant messaging to retrieve information
Natural language processing intelligent agent to answer free-form requests
“Always only a click away” presence on IM buddy list
Pre-configured with prototypical “individual finder” and “business finder” capability
Business Directory Assistance by Name, City, Province or Business Finder Search by category […Click headline to read more]

Written By: langdon on November 29, 2007 3 Comments

Finding a product or merchant is now easier with the new Yellow Pages™ directory on Short Messaging Service (SMS), better known as text messaging. For those looking for local businesses anywhere in Canada, the information is now literally at their fingertips using their mobile devices. The information contained in YPG’s text message service is the same as that available via the YellowPages.ca web site, offering a vast listing of some one million businesses across Canada.In order to access Yellow Pages™ directory content via text messaging, users simply send a message to 411411. The message must include a keyword (i.e. “taxi” or “jewellery”), followed by a comma, and the location being searched (city or postal code). The service will quickly reply with up to nine relevant results listed in order of proximity. Users can also obtain national merchants just by removing the comma. […Click headline to read more!]

Written By: langdon on November 28, 2007 No Comment

Yellow Pages Group Co (YPG), the leading multiplatform directory search and advertising solutions provider, today announced that it is collaborating with Nokia to provide local directory search functionality for Nokia users on selected models.

As part of this collaboration, Yellow Pages Canada will provide localized content within the Nokia Mobile Search that enables users to access Yellow Pages’ directory, and search by company, business type, call suppliers immediately, save information in their contact books, and view maps. This offers users a simple, convenient, and fast way to find and connect to yellowpages.ca content as they want it directly from their Nokia devices. […Click headline to read more]

Written By: langdon on October 25, 2007 One Comment

HelloYellow™, a mobile directory service by Yellow Pages Group (YPG), is giving Toronto motorists a break this morning with a free top-up of their gas tanks. The HelloYellow team plans to fill up hundreds of tanks at select Esso service stations in the greater Toronto area (GTA) over the next two days. The HelloYellow team will take over the pumps during both the peak morning rush and afternoon drive times. The highly visible crew will draw in motorists, distributing free gas at the Esso stations.

“We thought drivers would appreciate a break in light of today’s fluctuating fuel prices.” says David Langdon, Sr.Manager, Marketing of Yellow Pages Group. “This is a great opportunity for us to introduce HelloYellow, our new voice-activated directory for people on move.”HelloYellow is a FREE voice activated local search system provided by YPG. By calling 310-0411, callers can search, browse and connect through to Yellow Pages™ directory merchants. The automated attendant will ask callers what they are looking for and in which part of the city. Based on this information, a list of merchants will be presented for the caller to choose from and will then provide the selected telephone number. […Click Headline to read more]

Written By: langdon on September 28, 2007 3 Comments

As consumers integrate social media into their everyday lives, they want to augment their experience by accessing media from different platforms, specifically mobile phones and TVs. The most popular activity on the mobile phone remains direct media sharing, such as sending photos to friends. Secondary media sharing, such as visiting photo and video-sharing sites or social networks, is popular as well. Most of the large sites, including MySpace , Facebook, and YouTube , have mobile versions, optimized for viewing on a mobile phone. Mobile phones, especially smart-phones, are becoming much more media-friendly as well, offering larger screens for better viewing, more convenient input methods, and cheaper data plans. […Click headline to read more!]

Written By: langdon on January 22, 2003 No Comment

Bell Canada delivers first wireless voice recognition portal to Canadians

VoiceNet is a new voice recognition service that enables Bell Mobility customers to have their email and other Sympatico-Lycos web content including news, weather, and sports read to them through the use of simple voice commands. The service is the first of its kind in Canada, and is being offered in English and French to digital and analog customers throughout Bell Mobility’s coverage area. […]

Written By: langdon on January 7, 2003 No Comment

Mint Inc. was established in Toronto in 2003 to introduce and advance wireless payment technology in North America. The company developed customized technology applications to provide next generation payment solutions to include cell phones, cards and RFID transponders. […click headline to read more! ]

Written By: langdon on July 30, 2002 One Comment

Sympatico-Lycos Inc., the leading Canadian Internet portal, develops and launches the Air Canada’s first mobile services.
This inovative service development is the latest in wireless applications for Canada’s #1 wireless site. Travellers on Air Canada will have another option for accessing a variety of relevant travel information with the announcement today that Sympatico-Lycos Inc., the leading Canadian Internet portal, has developed and is launching the airline’s Mobile Services. With the introduction of this service Air Canada becomes the first carrier in Canada to offer air travellers this customer service innovation through wireless devices.
[…click headline to read more!]

Written By: langdon on June 30, 2002 No Comment

Sympatico-Lycos Inc.,specializing in providing internet, wireless services and mobile content announced that it will partner with TELUS and Lucent Technologies in Canada’s first-ever live network launch of mobile internet services tailored to the clients’ actual location on the TELUS network. […click headline to read more! ]

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