YellowPages411 Partnership with Telus411 Directory Assistance – Value Proposition
YellowPages411 – voice-enabled mobile search partners with Telus 411 Directory Assistance to offer consumers a voice-enabled location-based mobile search to Telus411 & Rogers411 callers.
The Name of the Game: Grabbing Qualified Eyeballs – The New Game – Grabbing Ears Print, Online, Wireless >>> now Voice !
World’s only fully automated enabled voice directory that is geo-location enabled
Built with Wireless in mind… but also works on wire-line phones
The Conversion Challenge
42% are more interested in paying for customer leads via phone call versus clicks to their website (under 21%)
85% said they know their customer conversion rates from phone calls while not having the same clarity from traffic to their website
40% said they would allocate new advertising budget to fund pay per call advertising
Small business in the USA indicate they value a phone call to be worth 10x a click to their website
Consumer/User Value Proposition
Caller can search by Business Category
Caller can locate merchants in a variety of places – by city, neighborhood, intersection, landmark
Caller can browse/shop/choose merchants – from a geo-targeted personalized list of merchants
Voice User Interface (VUI) is easy-to-use & hands-free (Nuance)
Merchant data is enhanced beyond Name, Address and telephone number for many merchants
Value Proposition for the Carrier
Improved service scope: more competitive
Improved 411 call handling capabilities
Enhanced content, added Value in 411 services
Automation of a segment of currently operator handled calls
Reduce incidence of failed search…“Why can’t I search by category?”
Overall customer satisfaction improvement
Showcases “LBS” capabilities of the carrier
Reduced call handling time
Potential Increased Revenue
Increase in 411 traffic based on enhanced content and localized search abilities
Advertiser Value Proposition
YellowPages411 empowers retailers by connecting them to targeted, ready to spend customers… generating new revenue.
All Merchants in Top Yellow Pages categories have a free basic listing
Paying Merchants have Improved presentation ranking and enhanced content
YellowPages411 Metrics demonstrate further measured ROI.
YPG Value Proposition
Yellow Pages Brand Extension into Wireless Market & 411DA Market
“Next Generation” Yellow Pages icebreaker
Generate the critical mass required to create value for YPG advertisers.
YPG gets reporting […Click headline to read more!]