Home » Local Search

Local Search – Canadian Market Consolidation – CanPages/ZipLocal

Written By: langdon on July 7, 2009 No Comment

Local Search – Canadian Market Consolidation – CanPages/ZipLocal

The Canadian local search market now has one less player when Canpages acquired online directory ZipLocal.ca for about $2.45 million (US). Canpages said the deal would boost its rapidly-growing online search business, by adding ZipLocals’ user-generated reviews and ratings of businesses to its own search site.

For a company that has only been around since 2006 Canpages has done well in the local search vertical which has helped it to reach 8 million households and businesses across Canada.  ZipLocal (or Red TO as it was originally known) has struggled from the moment it came out the gate, where they managed to bring in 2,300 new customers and had a reach of 695,000 unique visitors.

The deal consolidates the local search market in Canada primarily between Canpages and Yellow Pages Group, and a small handful of much smaller (mostly regional) players.

Canpages has grown market share and has managed to stand their ground against the major search engines by focusing on local search product innovation and delivering the best local search experience possible to consumers, while leveraging Print to help it grow its online business.

The acquisition, will see Canpages’ advertiser base grow by more than 2,300 new customers and expand its reach to the 695,000 unique visitors who conduct more than 3.2 million searches on the ZipLocal website each month. Additionally, it will allow Canpages to further enhance the functionality of its online search platform, Canpages.ca, with ZipLocal’s considerable amount of user-generated content that includes reviews, ratings and business tags designed to help consumers make more informed decisions during their search.

Other Articles

Digg this!Add to del.icio.us!Stumble this!Add to Techorati!Share on Facebook!Seed Newsvine!Reddit!Add to Yahoo!

Leave a Reply:

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Comment moderation is enabled. Your comment may take some time to appear.

Copyright © 2009-2013 David Langdon, All rights reserved.| Powered by WordPress| Indy Premium theme by Techblissonline.com