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Blogs are dead

Written By: langdon on July 26, 2009 One Comment

Blogs are dead

Every few weeks I scan the Ad Age 150 – a comprehensive list of industry blogs indexed based on popularity and relevance. They index over 1000 blogs, and the top 150 have been published annually in their magazine.

Two things really stuck with me yesterday

1) Seth Godin’s blog had dropped from first to 28th. His blog ranking has recovered this morning to second spot – but the fact he is no longer on top of the blogsphere is a seismic shift from the last three years

2) The number three blog Micro Persuasion (also consistently in the top 5) has declared his blog dead. He’s walking away from impressive rankings in Alexa, Technorati, Google, Post rank,Yahoo, and Collective Intellect in order to start a new site he’s calling The Steve Rubel Lifestream – which is really just another blog, but with a new POV that instead of writing long articles supported by several references he will post snack sized bits of information several times a day.

Looking at my 300 subscriptions in my RSS feed, nearly half the blogs have either stopped posting or at least reduced their frequency. Although I wrote about 5 reasons why twitter is making many blogs irrelevant here, I think it would be a mistake for people to abandon their blog in favour of a micro-blog such as twitter or a feed aggregator such as friendfeed.

Given that the most important brand you ever work on should be your own, your blog should evolve to be more than an opinion site, but one that aggregates and presents your personal brand. 

CVs are dead – long live your personal brand aggregator!

Instead of killing your blog in favour of another platform, use your blog as the platform to other branches of your personal brand. Linkedin for business networking, slideshare for presentations, twitter for the in the moment perspectivce, facebook for the more personal connections, and youtube for videos.

While you’re at it, be sure to include a “share this” widget so that others can easily share your awesome content with their network and be sure your blog is mobile friendly – as increasingly your fans or those who stumble upon your site will be accessing it from their smartphones.

It would seem that blogs are in fact undead.

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