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Augmented Reality

Written By: langdon on July 26, 2009 No Comment

What is Augmented Reality?

In a nut shell, it’s adding a layer of information on top of “reality” – or what your webcam or mobile camera is projecting on your screen.  Like a QR or 2d bar code, an AR 2d bar code is interpreted by your webcam but instead of being sent to a URL, data is layered on top of the AR code – creating an augmented reality.

Take the above example and instead of creating a gaming or 3d layer on top of your mobile camera, imagine leveraging the GPS capabilities of your device to give you contextual information of where you are right now. This is where the Terminator vision comes in… except it’s on your phone. Imagine walking down the street of a new city and you are totally lost. Open up your Google maps and activate the AR mode an suddenly all the buildings around you are labeled.  Consumer ratings of restaurants float above signage. Now imagine going to a networking event and pointing your device to the room and people’s name and relation to you (relative to linkedin or some other social network) appears above their head.

Look for this to be the killer feature in the next release version of Android:

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