Home » Instant Messaging

AOL has launched their AOL Yellow Pages instant messenger buddy

Written By: langdon on July 23, 2003 No Comment

AOL has launched their AOL Yellow Pages instant messenger buddy.

“With the Thursday launch of the yellow pages bot, users need only add the screen name “AOLYellowPages” to their Buddy Lists to interact with the yellow pages listings via the instant messaging chat window. First-time users set their location by giving their zip code, and results are returned in order of proximity — except if there are advertisers in the category, in which case their listings are returned first, as “featured listings”. Users of the online service’s instant messaging application number between 195 million, which is the company’s figure, and 80 million, as estimated by the Radicati Group, a research firm. “It…reaches out to the audience that may not be used to using the traditional yellow pages,” said Brendan Benzing, executive director of AOL Yellow Pages, referring to instant messaging’s popularity among young people. “This is an opportunity to introuce them to the yellow pages.” “The move is part of an effort by AOL to better leverage its yellow pages content, which is supplied by infoUSA and delivered through technology from Switchboard. In addition to distributing the AOL Yellow Pages via its instant messaging application, the company is working to increase the listings’ reach across the AOL network of properties. They appear on AOL.com, Netscape.com, MapQuest, CompuServe, and DigitalCity.com, and they’ve been integrated within AOL Search. Additionally, the company has added an AOL Yellow Pages search box on the Netscape home page directly below the main search field, in an effort to give the feature more prominence.”

Other Articles

Digg this!Add to del.icio.us!Stumble this!Add to Techorati!Share on Facebook!Seed Newsvine!Reddit!Add to Yahoo!

Leave a Reply:

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Comment moderation is enabled. Your comment may take some time to appear.

Copyright © 2009-2013 David Langdon, All rights reserved.| Powered by WordPress| Indy Premium theme by Techblissonline.com