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Marketing & Promotion YellowPages411 Gives Motorists a Break with a Full Tank of Gas

Written By: langdon on October 25, 2007 One Comment

David Langdon – examples of some key accomplishments:

Having a street-level presence will bolster your brand awareness and increase traffic. It allows your consumer to interact with your brand directly. Being innovative in reaching your target demographic will surely get them talking and clicking on your website or walking in your front door. Here is an example of a Street-level marketing promotion that we executed at Yellow Pages Group to promote YellowPages411, a voice activated local search system that is an FREE alternative to 411 services.

HelloYellow Gives Motorists a Break with a Full Tank of Gas

Toronto (Ontario) – HelloYellow™, a mobile directory service by Yellow Pages Group (YPG), is giving Toronto motorists a break this morning with a free top-up of their gas tanks. The HelloYellow team plans to fill up hundreds of tanks at select Esso service stations in the greater Toronto area (GTA) over the next two days. The HelloYellow team will take over the pumps during both the peak morning rush and afternoon drive times. The highly visible crew will draw in motorists, distributing free gas at the Esso stations.

“We thought drivers would appreciate a break in light of today’s fluctuating fuel prices.” says David Langdon, Sr.Manager, Marketing of Yellow Pages Group. “This is a great opportunity for us to introduce HelloYellow, our new voice-activated directory for people on move.”HelloYellow is a FREE voice activated local search system provided by YPG. By calling 310-0411, callers can search, browse and connect through to Yellow Pages™ directory merchants. The automated attendant will ask callers what they are looking for and in which part of the city. Based on this information, a list of merchants will be presented for the caller to choose from and will then provide the selected telephone number.

The service is now available across Canada, excluding the Yukon.YPG research suggests that about half of all 411 directory assistance callers in the GTA each year are trying to “find a business”, and reveals that over one third of these callers would choose to search by business category instead of by business name during their 411 session if they were offered the choice.“We believe that the demand for this type of service already exists since the majority of category search directory assistance look-ups currently go unanswered. With that in mind we created an easy-to-use voice activated directory service that lets callers search Yellow Pages directories by category and geography over the phone for free,” says Mr. Langdon.Toronto businesses can advertise wherever buyers are searching within the print or online directories, and now by voice search with YellowPages411.

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