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Yellow Pages Directory on Text Messaging 411411

Written By: langdon on November 29, 2007 3 Comments

Yellow Pages Directory on Text Messaging 411411

David Langdon – highlights of some key accomplishments

Created the vision, developed product strategy and managed a high performance product development group to deliver mobile, voice, and social media solutions that included Text Messaging services:

Yellow Pages Directory on Text Messaging 411411:

Finding a product or merchant is now easier with the new Yellow Pages™ directory on Short Messaging Service (SMS), better known as text messaging. For those looking for local businesses anywhere in Canada, the information is now literally at their fingertips using their mobile devices.“We are committed to harnessing the latest technologies to make our content accessible and simple to use for all Canadians,” underlines Jean-Pascal Lion, Marketing Vice-President, Yellow Pages Group. “In view of the ever-increasing number of people using mobile devices, we are pleased to be able to provide them with free and ready access to Yellow Pages™ directory information wherever and whenever they need it.” The information contained in YPG’s text message service is the same as that available via the YellowPages.ca web site, offering a vast listing of some one million businesses across Canada.In order to access Yellow Pages™ directory content via text messaging, users simply send a message to 411411. The message must include a keyword (i.e. “taxi” or “jewellery”), followed by a comma, and the location being searched (city or postal code). The service will quickly reply with up to nine relevant results listed in order of proximity. Users can also obtain national merchants just by removing the comma.Search examples:

  • Text 411411 for taxi, Burnaby
  • Text YELLOW for jewellery, M5V

Mr. Lion added: “With nearly 20 million wireless subscribers in Canada this year and a phenomenal growing usage of SMS, which doubled in 2007 with more than 7 billion person-to-person text messages that were sent¹, we are confident that our SMS service is bringing a terrific value to consumers and advertisers.”

Yellow Pages™ directory content has been conveniently adapted for use on mobile device or cell phone Internet browsers. Accessible at mobile.yp.ca, users are provided with up to 11 listings including the business’ full address and phone number. In addition, Yellow Pages™ directories are available by calling 310-YELO and via MSN Instant Messenger or Windows Live Messenger at im@yellowpages.ca. This unparalleled content can, of course, be found in its printed directories.

Yellow Pages™ print directories have been leading the way in helping Canadians find products and services for close to 100 years. Furthermore, Yellow Pages Group’s network of web sites reaches 43% of all online Canadians, welcoming more than 10 million unique visitors each month.

For more information about Yellow Pages™ directories on text messaging, visit http://sms.yp.ca.

About Yellow Pages Group
Yellow Pages Group is Canada’s largest telephone directories publisher. Yellow Pages Group publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada’s most visited online directories YellowPages.ca™, Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is owned by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com.

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